Last month I had the honor to attend and speak at She Streams in Ft. Lauderdale, Florida. A wonderful mix of social media influencers and brands focused on video blogging, podcasting, mobile, and more, I learned so much and found myself squarely rooted with colleagues who speak my language. The brain child of the foremost expert on marketing to Moms, BSM Media CEO Maria Bailey chose well to come home to her native Florida. The result was a relaxed environment for creative inspiration and well attended by though leaders and game changers so very awesome to share their time.
Here is a clip from Maria Bailey’s Power Moms Panel where I was humbled to join Dr. Daisy Sutherland, Nirasha Jaganath, and Maricris Guadagna to have a conversation with Maria and the audience about what it truly means to be a “Power Mom”. Here Maria addresses how in our digital world, its easy to overlook how influential Moms can be in their every day lives and why as marketers, we need to harness that influence as thoughtfully and earnestly as we do when tapping influence online.
Take a peek and I hope you are inspired by her wisdom to learn more about how a Mom’s real life is both the foundation and inspiration for all she can offer online.
Disclosure: Special thanks to Maria Bailey and She Streams for inviting me to speak and to The Stow Company for providing sponsorship for travel and accommodations.