BlogHer Brand Spotlight: How Build-A-Bears Become Forever Friends

For those who know me, you are well aware I’m a huge fan of Build-A-Bear Workshop®.  I am in awe of Maxine Clark, Chief Executive Bear, for her business brilliance, pure heart to mentor women in business, and unbelievably generous and community focused world view.  She has built a company on the purest of principles, friendship, and has taken that out into the world in ways big and small truly touching all those she touches too.  I can’t think of a better brand to highlight from my recent trip to BlogHer last month because with Build-A-Bear Workshop® the interaction extends well beyond the bright lights of the moment.  Build-A-Bear products and commitment to Moms was shining brightly when I discovered Champ was alive and well in the Mom Select Swag Suite on Friday, August 6th.

Earlier this month, I received a delightful surprise in the mail, one of the adorable new , build-a-bear smallfrys™!  I had no idea we’d have the pleasure of experiencing this delightful new offering first hand, just the kind of surprise Build-A-Bear Workshop executes seamlessly.  Needless to say it was love at first site for our daughter and Cinnamon Swirl Bunny hasn’t left her side since.  Here is the scoop on this adorable new and limited edition collection~

The limited edition collection includes eight pre-stuffed animals which are smaller versions of past and present Build-A-Bear Workshop favorite furry friends. They come packaged in an adorable little box, complete with their very own “nutritional friendship information” on back. Although they are small, each build-a-bear smallfrys™  furry friend has big personality- every serving is sure to increase Build-A-Bear Workshop Guests’ daily smiles.   A limited edition collection of smallfrys-sized fashions are also available at Build-A-Bear Workshop and buildabear.com including: Plaid Shirt and Tie Jean set, Hoodie and Jean set, Fuchsia Ruffle Leggings set, Pink Dot Dress, Peace Pajamas, Blue Fairy outfit and more. The furry friends will be available through Oct. 31 or while supplies last.

Big build-a-bear smallfrys fun is also available at buildabearville.com®, the company’s virtual world. Each of these furry friends comes with a code to receive free gifts at buildabearville.com. When Guests redeem their code online, they receive a virtual accessory bag themed to carry their build-a-bear smallfrys friend and a doll house style furniture item. When Guests click on the item, it opens up to a new smaller room, the perfect size for a build-a-bear smallfrys virtual furry friend.

And just a heads up, the absolutely adorable Halloween line is already out in full force so be ready when you visit…you’ll have more than one reason to spend time at your local store or online taking it all in!

Disclosure: This post may include images and/or links to products on Amazon.com. GO MOM!® Inc. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees.

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